Key Takeaways
- PPC campaigns help any business garner instant leads!
- But do you know how to optimize PPC campaigns for the best RoaS and ROI?
- With appropriate leveraging of UGC, your PPC campaigns can perform much better!
In our digital landscape, user-generated content, or UGC, has soared as a powerful tool to drive the KPIs of any digital marketing effort, be it PPC campaigns or something else, through the roof!
Since this type of content is developed by normal users or influencers, it brings out relatability, authenticity, and boosted engagement rates.
Do you know,
- How to harness UGCs power for your PPC campaigns?
- How can UGC be utilized to boost performance and engagement?
In this blog, we will traverse the realm of user-generated content for PPC campaigns and share the strategies & best practices for UGC’s integration in PPC campaigns.
If you are a business owner, a digital marketer, or a PPC campaign manager, this blog will help you bring in the magic of UGC in your PPC campaigns.
A few facts about PPC Campaigns
- PPC campaigns can garner 200% ROI or return on investment!
- More than 90% of users will see a Google Ad.
- The top channels for PPC campaigns are Facebook Ads and Google Ads.
- As per Moz, PPC ads can garner 50% better results than organic marketing.
- 45% of the small businesses use PPC ads!
Understanding: UGC in PPC Campaigns
UGC, or user-generated content, refers to that content that is created by users or the customers of any brand.
It can be videos, photos, reviews, social media posts, and testimonials.
In PPC services, UGC can be utilized in landing pages and ad creatives.
It helps in building social proof that the brand behind the PPC campaigns is credible and reliable.
Types of UGC in PPC Campaigns
The most common types of UGC for PPC campaigns are,
- Testimonials, and
- Customer reviews.
User submitted photos & videos are quite valuable too, as they help in showcasing real world scenarios and the usability of the offerings of the brand.
Garnering Top-notch UGC for Your PPC Campaigns
You need to follow a strategic approach to garner top notch UGC for your PPC campaigns.
This is done by encouraging your customers to craft and share content that aligns perfectly with your brand & campaign goals.
You build a sense of community around your brand, which makes it easier for the user to share their UGC by learning from the other users’ UGC.
This can further be boosted via,
- Customer Loyalty programs
- Regular interactions
- Social media engagements
Now let us discuss a few strategies for getting the best possible UGC for your brand!
Strategies to make UGC Creation Lucrative
If you incentivize your UGC creation, then you will get much more UGC for your PPC campaigns.
You can do it via giveaways or social media contents to encourage users to take part and motivate their acquaintances to do the same.
You can offer some rewards or discounts to whoever posts UGC for your brand!
Legal & Ethical Considerations in UGC for PPC Campaigns
Since you will be posting and sharing someone else’s content, i.e., UGC, it is a must that you take explicit permissions from these users.
And never ever forget to give credit where it is due, i.e., tag those users and highlight their efforts.
This will save you from any ethical and legal hassles while motivating other users to craft UGC to feature on your brand’s online presences, be they social or others.
Integrating UGCs in Your PPC campaigns
As you have already understood the significance of UGC integration into your PPC campaigns, let us see how to do it aptly!
- Use content that resonates with your brand image and your target audience.
- Display UGC wherever you wish to provide social proof for your claims of being the best in customer-friendliness.
Let us understand it in detail.
Curating UGC for Effective Integration in Your PPC Campaigns
You have to select that UGC for your PPC campaigns that will garner the most impact.
You need to,
- Find out the UGC that talks about your offerings and highlights its real time usability.
- Use diverse UGC that showcases how your offerings are helpful to users of varied ethnicities and demographics.
UGC on PPC Landing Pages
UGC can also be integrated on your PPC landing pages to further bolster your claims made in the PPC campaigns.
For example, if you add customer reviews and testimonials on your PPC landing page, then the viewers can easily be nurtured into leads.
Measuring the Success of UGC in Your PPC Campaigns
It is crucial to measure the success of your PPC campaigns using user-generated content!
You use key tracking metrics to analyze the past performance and current performance data to gain useful insights on how to better utilize your UGC on PPC campaigns.
Since the goal of UGC usage in PPC campaigns is boosted engagement and conversions, you should focus on tracking and analyzing efforts there.
Key Metrics to Track for UGC in Your PPC Campaigns
You can use key metrics like,
- CTR or click-through rate
- Conversion rate, or CR
- Cost per Conversion, or CPC
- And more to track it aptly!
With,
- CTR you find engagement impact of your UGC.
- CR helps you see the effectiveness of your PPC campaigns.
- Cost per conversion helps you assess the Roas (return on ad spend) & ROI (return on investment).
Once you have measured the current performance of your UGC in the PPC campaigns, it is time to optimize them further.
A/B Testing for Apt UGC Optimization in UGC
A/B testing is one of the most powerful tool to optimize UGC for your PPC campaigns!
You test two versions of your ad, one with and another without UGC, to judge the performance better.
You can also test two versions of UGC to see which is more preferred by the viewers.
Once you have gained valuable insights, then the UGC can be better optimized for the PPC campaigns.
This helps you in making data-driven decisions that boost your ROI.
Conclusion: The Future of UGC in Your PPC Campaigns
In short, UGC, or user-generated content, is a magical tool and a social proof to boost your claims made in PPC campaigns.
They also help ease doubts in consumers’ minds and show them how to best use your brand’s offerings in real-world scenarios.
By leveraging UGC, your PPC campaigns can easily garner ROI up to 200%!
Wildnet Technologies is a leading digital marketing company in India and has been helping its 4100+ clients with their PPC campaigns to generate an RoaS up to 4X via our PPC services!
If you would like to know more,
- > Leveraging Machine Learning to Boost Amazon PPC Performance
- PPC Landing Page: 7 Tips to boost your Conversion Rate
- Wildnet’s Digital Yum (our weekly POV from the thought leadership’s desk regarding the latest updates in the digital transformation industry)
FAQs
FAQ 1. How to leverage user-generated content?
Ans: You can use it as social proof to show your offerings’ efficacy in real world scenarios, be it in your PPC campaigns or on the landing pages connected to the PPC campaigns.
FAQ 2. How to incentivize user-generated content?
Ans: By using Giveaways, Discounts, Limited time offers, and more, you can incentivize your users to craft UGC as you desire.
FAQ 3. How to encourage more user-generated content?
Ans: By incentivizing the current UGC and displaying previous UGC on your social media & other online presence, you can encourage users for more user-generated content production.
FAQ 4. How to implement user-generated content?
Ans: You need to check which UGC aligns the best with your tone and the message you wish to deliver in your PPC campaigns, and on the basis of that, make an apt selection to implement UGC for the PPC campaigns.
FAQ 5. How to optimize PPC campaigns leveraging content?
Ans: By creating top notch CTAs or call-to-action buttons, aptly using UGC, then optimizing the PPC campaigns’ and landing pages’ content with appropriate keywords, you can leverage content for your PPC campaign.
FAQ 6. What are PPC campaigns?
Ans: Using the power of keyword optimization to promote your brand’s offerings on top of the related search result pages or SERPs by paying some cost per click (CPC) is known as PPC campaigns or pay-per-click campaigns.
