Key Takeaways
- Have you ever measured your website’s Google’s Core Web Vitals?
- Did you know you got to score 75% in all of Google’s Core Web Vitals to pass the Google’s test and get ranked at the top of the SERPs?
- Read the technical guide below to know how to optimize your website’s Google’s Core Web Vitals.
In the SEO services realm, Google’s Core Web Vitals have evolved into a crucial factor!
These Technical SEO metrics form the basis of your website’s performance and are provided by Google.
Google’s Core Web Vitals help in highlighting the UX or user experience of your website.
Factors such as visual stability, loading speed, and interactivity are a few of the main aspects of it.
You might be wondering,
- Why do you need to care about UX?
- Why should you worry about Google’s Core Web Vitals?
Well, a great UX defines a user preferred website, and Google’s Core Web Vitals help in making a website great in terms of UX!
In this guide, you will get to know about the technical inference of Google’s Core Web Vitals, how to equip them for SEO service optimization and finally devising your Google’s Core Web Vitals strategy.
If you are a business owner, a digital marketer, an SEO specialist, or an SEO enthusiast, this guide will unlock the bountiful world of Google’s Core Web Vitals for you!
A few facts about Google’s Core Web Vitals
- Google handles more than 90% of the online search market globally!
- Since February 2022, Google’s Core Web Vitals are an important part of Google’s Page Ranking.
- Your website needs at least 75% to pass Google’s Core Web Vitals test.
- Google utilizes field testing instead of lab testing to figure out this percentile.
- A study by Deloitte named “Milliseconds Make Millions” found that a 0.1 second boost in page speed led to significant improvements in the whole buying journey.
Google’s Core Web Vitals: The Understanding
Google’s Core Web Vitals are a set of three main factors that help them in measuring the UX, and they are,
- Loading Time,
- Interactivity, and
- Visual Stability.
Please do not mistake these KPIs for just numbers; rather, they provide a real world understanding of the UX of your website.
Better UX leads to improved engagement rates, better search ranking, and a higher conversion ratio.
Fig 1. An image showing a command line prompt opened to rectify the website JavaScript. [Source: Christopher Gower]
The Significance of Google’s Core Web Vitals for SEO Services
As conveyed in the facts, these three figures impact your page rank and are quite important!
Via optimization of Google’s Core Web Vitals, you ensure top notch Technical SEO performance of your website and thus attract much more organic traffic.
Google’s Core Web Vitals: The Three Pillars
In technical SEO terms, Google’s Core Web Vitals are,
- LCP, or Largest Contentful Paint
- FID or First Input Delay
- CLS or Cumulative Layout Shift
They help in measuring the overall UX.
LCP, or the Largest Contentful Paint
It helps in measuring the loading performance of a website by noting down the time taken by the largest content on a webpage.
FID, or the First Input Delay
It helps in measuring the interactivity of a website by noting down the time taken by a website to revert to the first user interaction.
CLS, or the Cumulative Layout Shift
It helps in measuring the visual stability of a website by noting down the number of unexpected shifts in layouts of any website.
As you can see, these three factors thus cover the overall technical health of a website and thus predict the UX!
Measuring Google’s Core Web Vitals
Measuring Google’s Core Web Vitals is the first step to optimizing them for top notch technical SEO services.
Google helps you with several tools with which you can measure Google’s Core Web Vitals metrics on your website.
With these tools, you get in-depth reports about your website’s performance and then offer suggestions for improvement.
Tools for Google’s Core Web Vitals Measurement
You can use the mentioned three tools to measure your website’s Google’s Core Web Vitals!
They are:
Google PageSpeed Insights
It provides an all-around report of a website’s mobile and desktop performance.
Lighthouse
It is an open-source tool that helps in auditing any website’s SEO practices, accessibility, performance, and much more.
Google Chrome User Experience Report
It helps in shedding light on the UX in a real world scenario regarding the Web’s popular destinations.
Once you have pulled out enough data regarding Google’s Core Web Vitals of your website, it is time to optimize it!
Google’s Core Web Vitals Optimization Strategies
Here is how you can optimize your website for Google’s Core Web Vitals.
Remember, each aspect of Google’s Core Web Vitals needs optimization separately.
Optimizing LCP
Since LCP helps you pinpoint the loading time of the largest content on your website, try improving them.
You do that by,
- Boosting server response time
- Implementing resource loading strategies
- Improve client-facing renderings
- Convert all images and videos into WebP or any other suitable compressed file type.
Improving FID
Since FID monitors the interacticty of your website, you can improve it by working on the coding of the website.
Like,
- Reduce JavaScript’s execution time.
- Optimize Interactive readiness
Minimizing the CLS
Since CLS measures the visual stability of any website, you can work on stabilising the webpages as they load!
With these solutions, you can easily boost your Google’s Core Web Vitals score to 75% and above!
Google’s Core Web Vitals: Assessment Failures
Sometimes, even when you have followed the above steps, you will still get the “Google’s Core Web Vitals assessment failure” message.
Not to worry, as this is Google’s way of highlighting any underlying issues in your website’s performance.
Handle these areas with utmost importance to better your website’s UX.
Elementor for Google’s Core Web Vitals
Elementor is a top class website builder tool that also helps in the best possible Google’s Core Web Vitals optimization.
With it, you can easily optimize your website’s CLS, FID, and LCP scores to 75%!
Technical SEO services and Google’s Core Web Vitals optimization
Technical SEO services focus on Google’s Core Web Vitals optimization!
As it helps in improving the technical aspects of any website to boost its visibility on the search engine result pages or SERPs.
Google’s Core Web Vitals: Continuous Update and Monitoring
You will have to continuously monitor your Google’s Core Web Vitals update and upgrade your website accordingly.
It helps comply with the latest requirements of Google’s Core Web Vitals.
Conclusion: Google’s Core Web Vitals and the Future of SEO Services
Google’s Core Web Vitals play an important and unavoidable role in the best implementation of SEO services.
As Google’s algorithm improves further, they will have even higher significance.
Thus, keep monitoring Google’s Core Web Vitals and stay updated with Google’s updates to undertake the best possible Google’s Core Web Vitals.
Wildnet Technologies is a leading digital marketing services company in India, as we have been in the digital marketing industry for more than 17 years catering 4100+ clients and delivering 8000+ projects.
We do this via our 360 degree digital marketing services, be they SEO services, Technical Seo services, and more.
If you would like to learn more,
- > The Ultimate Guide to become a Technical SEO Expert!
- > Voice Search Optimization: The SEO service that you must get in 2024!
- Wildnet’s Digital Yum (our thought leadership’s POV on weekly updates and emerging trends in the marketing & digital world)
Contact us now at info@wildnettechnologies.com and get your Google’s Core Web Vitals optimized!
FAQs
FAQ 1. How to optimize any website for Core Web Vitals?
Ans: You will have to get a 75% score in all three factors of Google’s Core Web Vitals, i.e., LCP, CLS, and FID!
It is a resource intensive and continuous task, and thus we would suggest hiring a top class digital marketing company like Wildnet.
FAQ 2. What are Core Web Vitals for SEO?
Ans: Google’s Core Web Vitals are the cumulation of three factors or technical SEO metrics, i.e., CLS, FID, and LCP.
They help in measuring the user experience of any website!
FAQ 3. How do I pass Google Core Web Vitals?
Ans: To pass Google’s Core Web Vitals test of scoring 75% in all three metrics,
- Use tools like Google PageSpeed Insights, Lighthouse, or Chrome User Experience Report to measure the current performance.
- Optimize each of the three metrics separately.
- Use Elementor, which is a popular website builder, to easily optimize each of Google’s Core Web Vitals.
Remember that this is not a one-time exercise and you will have to do it continuously!
FAQ 4. How does Google measure Core Web Vitals?
Ans: Google measures the Core Web Vitals in three ways, i.e.,
- LCP to measure the time taken to load the largest content on a website.
- FID to measure the first interaction time that a website takes with any user.
- CLS to measure the unforeseen layout changes in your website as the users traverse along.
FAQ 5. Why Core Web Vitals are needed?
Ans: Google’s Core Web Vitals are useful to measure the current UX and then optimize it for best possible UX rendering!
