Everyone, be it an individual or a business, needs digital marketing services to ensure maximum conversion of visitors into leads and clients. Every digital marketing company claims to be the best in their game.
Choosing the right digital company falls on the clients, and that’s why their one wrong choice hampers their business for a long time.
In this blog, we will share the intricacies that make a digital marketing company the best and thus help you find them.
Summary
The best digital marketing company is that digital marketing company whose praised by both startups and Fortune 500s. The one that has enough experience but is still experimenting. And finally, the one that stays in touch with the latest updates from Google about their algorithmic changes.
In short, Wildnet Technologies!
A few facts
- 66% of marketers witness less than 10% conversion rates.
- 29% of marketers rely on SEO for their digital marketing efforts.
- 90% of marketers use Blogs as their preferred content format.
- Blogs produce 67% more leads per month compared to any other content format.
- Marketers that are using AI see a 70% (average) ROI increase.
That means Digital marketing companies need to use the latest tech and trends but not forgo the old ways, like blogs!
What is digital marketing?
Digital marketing caters to the demands of the users by ensuring maximum reach of the digital marketing campaigns to provide the offerings (products and services). Did you know that great digital marketing campaigns can boost ROI by 200% with PPC, 500% to 1300% with SEO, and 70% with AI?
This means that digital marketing companies have to use the best combination of them all. But first, let us share with you some insights into digital marketing.
Search engine marketing or SEM
Digital marketing’s technical term is search engine marketing, or SEM, as it revolves around the optimization of the digital identity, be it a website, social media handle, an app, an ecommerce store, and much more.
Search engine marketing is made up of two main components, i.e,
SEO is the free or organic way of doing digital marketing, or SEM. It involves optimizing the digital presence by using the keywords that users search for. But it did not stop there; it has ventured into Technical SEO, Local SEO, Link Building, ASO (app store optimization), VSO (voice search optimization), International & Multilingual SEO, Ecommerce SEO and more.
1. SEO or search engine optimization
It is a long-term approach for building brand awareness and authority.
2. PPC or pay per click
PPC is the paid version of digital marketing or SEM. In this way, your services and products are catered to the related search engine results pages (SERPs) by paying search engines an amount. It is a short-term technique.
This amount is decided depending upon the keywords used, the demand for those keywords, and the competition in that industry. The payment is made on a cost per click (CPC) basis.
SMM or social media marketing
This was invented as the brands understood the potential of social media handles to communicate freely with their customers. This includes all social media platforms such as Meta (Instagram, Facebook, WhatsApp), X (Twitter), YouTube, TikTok, Snapchat, and more.
With this type of marketing, an informal approach is used. Thus, content that engages and stops the scrolling is crafted, such as videos, carousels, images, memes, gifs, and reels.
Many startups have become successful because of a potent SMM!
So now, you know the three main components of Digital Marketing. Let us dive deeper!
Which company is best for Digital Marketing?
Now let us understand what makes a company the best digital marketing company!
1. Experience and Expertise
They must have ample experience working with all sorts of clients and catering to their digital marketing needs in varied industries. Niche exposure is an added bonus!
2. Flexibility and Scalability
Since each new client has a different competition and current standing, they have unique business goals as well. Thus, a digital marketing company must be flexible in adapting to their clients’ requirements and scalable to ensure the availability of digital marketing resources as and when needed by their clients.
3. 360-degree digital marketing
Their service portfolio must have all-around coverage, i.e., they should provide a 360-degree digital marketing experience to their clients. This ensures that they know workarounds and quick tricks as well!
4. Blackhat and Grey Hat SEO
There are always illegal ways to get results from digital marketing campaigns. Although the results manifest in the short term, they can lead to punishment from search engines like site takedowns or no traffic. Thus, ensuring Google compliance and the use of white hat SEO is a must!
5. Latest tech and trends
Be it AI, programmatic ads, or PMax (Performance Max), the digital world keeps changing! This means that digital marketing companies need to strike the right balance between PPC, SEO, and SMM.
6. Previous clientele
The previous clients can tell you a lot about how a particular digital marketing company works, treats their clients, and delivers results!
These five factors are unavoidable when choosing the company that is best for digital marketing!
Why do you need the best digital marketing company? (H2)
Because with the best, your brand will transform into its best possible version. The leads will get maximum conversion, which will ensure a skyrocketing ROI!
This boost and support will allow businesses to scale and look for more business opportunities, be they local or international. Each business is crafted to solve problems faced by humanity in general, and thus each solution deserves the best digital marketing company!
So now that you are equipped with an insight into the digital marketing world and the digital marketing companies, you can be the judge of “which company is the best for digital marketing?”
We, Wildnet Technologies, have been working in the digital marketing industry for more than 17 years. We have catered to over 400 clients, including startups, small and medium businesses, government PSUs, and even 26 Fortune 500 companies, via our digital marketing services.
With our 350+ digital marketing experts, we have generated USD 196k in organic revenue for our clients by optimizing 25k #1 ranking keywords.
If you would like to learn more,
> Social media marketing hacks in 2024
> Wildnet Technologies: Semrush Agency Partner
> Wildnet’s Digital Yum (our weekly newsletter containing POV from the thought leadership)
Connect with us at info@wildnettechnologies.com and let your brands speak for themselves!
FAQs
FAQ 1. How do you provide digital marketing services to your clients?
Ans: We jump on a discovery call to understand what the client wants. Then we conduct an in-depth audit to find their current standing & competition and cross-reference them with their marketing goals and business objectives.
A marketing strategy is built to achieve these goals and shared with the client for their perusal. After the client’s approval, a POC or SME is allocated to the client, which looks after the digital marketing experts involved and the digital marketing campaigns being run for the client.
FAQ 2. How do you ensure relevance and the latest tech inclusion?
Ans: Our digital marketing experts are always on the lookout for new trends and technologies that are being launched in the digital marketing industry. We assess their potential and experiment with them to find out their best possible implementation.
Then we use them for our clients to ensure they also stay ahead in their race. This way, our clients produce the type of content that is being read, liked, and shared.
Similarly, we run paid ads that are in line with the current market scenario and Google updates to ensure maximum conversion of users to leads!
FAQ 3. Do you use AI while doing digital marketing?
Ans: Yes, we use AI. Because of it, the research and analysis work gets completed in minutes. This used to take hours. This means that the time and energy saved are put into boosting the creative and engaging quality of our digital marketing campaign.
The result of this is that our clients get the niche content that brings them increased digital footfall, which stays on their websites and/or social media to be nurtured into a lead!
FAQ 4. What is the future of digital marketing?
Ans: The future is digital marketing as more and more digital inclusion happens. The conventional form of marketing will take a back seat. But with the latest upgrades in technologies, the supply and demand for digital marketing are also evolving.
Due to voice searches, a new SEO genre, i.e., voice search optimization or VSO, was invented. Accordingly, as the world starts interacting with AR and VR, digital marketing will evolve to encompass that as well.
We would also like to share that AI will not be reducing the business of digital marketing; rather it would be augmenting it for the better!
FAQ 5. What content format is best for social media platforms?
Ans: It depends on the social media platform, to be honest! If it’s on YouTube, long and short videos work, while on Facebook, a small or big writeup can go along with a creative. Whereas LinkedIn still prefers all forms of content.
Whatever the type of content you wish to share, adding an image or a video helps because of the attention span of the users and their scrolling habits!
