Case Study | Why Digital Marketing is Important for Small Business?

Key Takeaways

• Every business needs a reliable digital marketing company to boost their marketing efforts!
• Doing only some form of digital marketing results in delays! To get results on time, a holistic approach is needed with the digital marketing efforts.
• Digital marketing not only gets you more leads and boosts your ROI, but it also establishes you as the thought leader in your industry!

In the digital age that we live in, a robust online presence is unavoidable for businesses of all shapes and sizes.

But this is a challenging task for a small business. Because they have to manage all the things with less staff who are already multitasking!

Our holistic digital marketing services can help everyone, be it an individual, a small business, a PSU (public sector undertaking), or a Fortune 500 company!

In this case study, we will share how our digital marketing services boosted the online presence of a small business. We cover it all, be it Search Engine Optimization (SEO), Pay-per-click (PPC), Social Media Marketing (SMM) or more.

By the end of this case study, you will see the impact of our 360-degree digital marketing services on the digital presence of businesses.

Our client, a small textile business, was struggling with their online presence.

They had a website and social media profiles, but were still unable to generate the required traction.

Their website was not ranking appropriately on the search engines. Thus, they were getting low organic traffic and fewer leads.

Their social media handles were not generating engaging content and, thus, were unable to retain current followers. They couldn’t even think about gaining new followers.

A brief description of their initial challenges:

• Lower website visibility in the search engines
• Poor engagement on social media platforms
• Futile content marketing
• Lack of a comprehensive digital marketing strategy

Our first priority was to assess their current standing as per the online metrics.

They were not even ranking on the first page for all their target keywords. This was the cause of lower organic traffic.

Their social media profiles had very few followers, while their engagement rate was below a satisfactory level!

The target audience for any business is important for devising a marketing strategy for them.

Our digital marketing team worked with the business and identified their target audience.

We surveyed the demographics, online behaviours, and interests of their target audience.

We also highlighted their top competitors. This helped us understand their competition and industry. Accordingly, we drafted realistic goals for them.

As per our understanding gathered above, we did a thorough audit and created a customised digital marketing strategy plan for them.

Our digital marketing strategy plan covered all aspects of digital marketing.

Focussing on,

• SEO Services
• PPC Services
• SMM Services
• Link Building Services
• Guest Posting Services
• Local SEO Services

We provided them with a holistic or 360-degree digital marketing experience!

SEO Services: Optimizing Visibility

Our SEO services are aimed at boosting the visibility of their website.

We progressed with Technical SEO followed by Off-page and On-page SEO best practices. This was mainly focused on keyword research and website content optimization, accordingly!

We also created content for their website from an SEO standpoint to inculcate the keywords. This helped boost the SEO of the client’s website.

Their website was taking more than 5 seconds to load. We optimized all the images and videos on the website so that the loading time could be decreased.

Link Building Services: Strengthening the Domain Authority

Link building is an important part of off-page SEO and helps in building the domain authority (DA) of a website.

This was done by collecting quality backlinks from reputed and trustworthy websites.

This boosted their DA and got them more traffic as a result!

Guest Posting Services: Enhancing the Brand Exposure

Google judges a website in terms of EEAT, which basically focuses on the experience, expertise, authority, and trustworthiness of the website.

Guest posting was used to garner more exposure for the client and get some more backlinks.

We found related guest posting websites that focused on the textile, clothing, and fashion industries.

We created keyword-rich content with a thought leadership’s point-of-view (POV) and posted it on these guest posting websites.

This effort boosted their brand visibility and provided credibility for them in the textile industry.

PPC Services: Capturing Immediate Traffic

PPC services were used to capture the web traffic for searches related to textiles and clothing immediately!

For this, we created compelling paid ad copies to run paid ad campaigns. We managed these campaigns via apt keyword optimization, budget allocation, and bid management.

Our PPC campaigns helped the small business get leads instantly!

SMM Services: Building their Community Engagement

Then we dealt with their social media marketing, or SMM, to build a community and boost engagement rates.
We crafted an SMM calendar that catered directly to their target audience.

Social media posts were also used to do branding for the client across all digital marketing channels.

We also did cross-branding and cross-platform promotions for the client to increase their follower count.
The result was a boost in engagement rates, followers, and leads from social media.

Local SEO Services: Boosting Local Ratings

Lastly, we handled their local SEO to boost their ranking in the local and “near me” searches.

Our GMB experts optimized their Google My Business listing via better content (keywords and language), photos, and videos.

We also added check-ins and ratings for them via Google Maps.
The result was a top ranking in local searches and an increased number of local leads!

We were able to see a significant improvement in the client’s online presence.

It grew exponentially. We used various metrics to measure this growth, like,

• Impressions and clicks
• Bounce Rate
• Click-through rate, or CTR
• Cost per Click, or CPC
• DA
• Backlinks
• Keyword ranking

These metrics gave us an overall picture and helped the client witness the growth of their online presence.

Growth in Online Presence & ROI

The client website was getting improved traffic.

Their social media handles were gaining new followers, and they witnessed a substantially boosted engagement rate.

But the most important growth was in the amount and quality of leads the client received. This boosted their return on investment, or ROI, significantly!

Testimonials from the Business Owner

The client was simply delighted by our digital marketing services.

They liked how our digital marketing services boosted their online presence. This was a result of our experience and expertise in digital marketing combined with our strategic approach.

The client signed a yearly contract with us to take them to the top of the first search result page.

Overcoming Challenges & Continuous Optimization

We had to face some challenges while running their digital marketing campaigns.

They were related to unexpected changes in the search engine algorithms, evolved customer behaviour, and governmental changes in the textile industry.

However, our digital marketing experts were ready to adapt to these changes and evolve their digital marketing strategy accordingly.

This ensured that our client’s online presence grew while their competitors faced a negative impact!

Adapting to Digital Marketing Trends

We were able to deliver results even when the textile and digital worlds changed.

This was possible due to our constant urge to stay on top of the latest technologies and trends.

We used emerging tech and trends like voice search optimization (VSO), International and multilingual SEO, and AI chatbots to keep our client relevant and connected with their target audience.

The client got both national and international leads, which were converted into customers.

The Importance of Analytics & Reporting

Analytics and real-time reporting helped us perfect and implement our digital marketing strategy.

We were able to monitor the campaign performance and carry out the necessary changes.

This guaranteed that our client’s digital marketing was top-notch and optimized to gain maximum results.

Why Digital Marketing is Important for Small Business?

Conventional marketing has taken a backseat in the 21st century.

It is not that conventional marketing does not work, but it needs a huge budget and cannot promise results. Also, tracking their performance is next to impossible.

However, with Digital marketing, getting appropriate results through real-time tracking & reporting within a limited budget is possible.

Being a small business, the need to get quality leads within a short period of time with a limited budget is essential. This is possible only through digital marketing, which is catered to all types and sizes of businesses via our 360-degree digital marketing services.

This case study clearly depicts the power of a holistic digital marketing strategy.

With our 350+ digital marketing experts and 360-degree digital marketing service portfolio, we helped a small textile business witness an exponential boost to their online presence.

Our results speak for themselves and showcase why digital marketing is important for small businesses!

Wildnet Technologies has been on the digital marketing journey for more than 17 years, since our infusion. Our Digital Marketing Services are designed and constantly upgraded to deliver results as soon as possible.

We have catered to 2100+ customers, including 26+ Fortune 500 companies, by optimizing 25k #1 ranking keywords. This resulted in the generation of organic revenue worth USD 196k.

If you would like to read more case studies!

FAQs

FAQ 1. Why is digital marketing important for small businesses?

Ans: Small businesses have a lot on their plate. Be it production, delivery, marketing, sales or more, they have to multitask their way into big leagues.

Digital marketing services from a top-notch digital marketing company in India are their lifeline to achieve their business goals!

FAQ 2. What is the main motive of digital marketing?

Ans: The main motive of digital marketing is to boost the digital presence of the client to maximise their reach to the target audience.

This way, the clients can materialise their ROI and business goals.

FAQ 3. What is the power of digital marketing?

Ans: Digital marketing is quite powerful in the 21st century. Its power is derived from its ability to reach a larger audience, cater targeted messages, measure & analyze results, and adapt to strategies in real-time.

FAQ 4. What are the 10 benefits of digital marketing?

Ans: The 10 benefits of digital marketing are as follows,

• Local and Global reach
• Real-time monitoring and customer feedback
• Cost-effectiveness
• Increased Brand Awareness
• Targeted Marketing
• Increased engagement
• Better Conversion Rate
• Greater ROI
• Competitive advantage
• Scalable and Flexible

These are the direct benefits, and once you use digital marketing services, you will witness indirect benefits as well!

FAQ 5. How long does it take to see results from the digital marketing campaigns?

Ans: It depends on your industry, competition, and current standing. Plus, the business and marketing goals also define the timeline for results.

Full-fledged results are visible in 3 months, though!