Glossary Page

A/B Testing AEO (Answer Engine Optimization) Affiliate Marketing Algorithm Alt Text Analytics Audience Segmentation Automated Bidding Attribution Advertising Campaign AAA Above-the-line Ads After-sales-service Artificial Intelligence (AI) Augmented Reality (AR) Automation Software AI-driven marketing AI-driven software development AI-driven web development

B2B (Business to Business) B2C (Business to Consumer) Backlink Banner Blindness Behavioral Targeting Bid Adjustment Bounce Rate Brand Advocacy Brand Awareness Brand Loyalty Backlink building Backlink checking Backups Backlinking Banner Advertising Benchmarketing Blogs Brand Branding Brand Reputation Management B2G (business to Government) Blockchain Blockchain software development

Call-to-Action (CTA) Click-Through Rate (CTR) Content Curation Content Marketing Contextual Advertising Conversion Funnel Conversion Rate Cost Per Click (CPC) Customer Acquisition Cost (CAC) Customer Journey Cache Clicks Content distribution Customer retention Cybermarketing cyber attack Cybersecurity Cost per lead (CPL)

Data-Driven Marketing Demand Generation Digital Marketing Direct Traffic Display Advertising Domain Authority (DA) Drip Campaign Dynamic Content Data Segmentation Digital Transformation Data Desktop Publishing Differentiated Marketing Domain name Dot com DApps

Earned Media E-commerce Email Marketing Engagement Funnel Enhanced CPC Evergreen Content Exit Pop-up Evergreen Strategy Exit Rate Engagement Rate E-business E-learning Enterprise resource planning (ERP) E-zine

Facebook Ads Featured Image Featured Snippet Feed Optimization Flash Sale Frequency Cap First-Party Data Funnel Frequency Flash Sale feedback

Geo-Targeting Google Ads Google Analytics Growth Marketing Guerilla Marketing Guest Blogging Google My Business Google Tag Manager Growth Hacking Geotargeting Gateway GIF (Graphics interchange format) Growth Rate Game Development

Hashtag Headline Optimization Heatmap Analysis HTML (HyperText Markup Language) HubSpot Hreflang Tags High-Intent Keywords Holistic SEO Header Tag Heatmap hacker Halo Effect Hard Data Hard Skills Holistic Marketing Home Page Horizontal Diversification Hybrid Marketing Channel Hybrid Marketing Hybrid Model Hyperlocal Marketing Hyperpersonalization

Impressions Inbound Link Inbound Marketing Interactive Content Influencer Outreach Intent Marketing Impression Share Influencer Marketing Interactive Media Intent Data Influencer Infomercial Intellectual Property Intellectual Property Rights (IPRs) Internet Invoice IOT (internet of things)

JavaScript JavaScript SEO JPEG Join Rate (in Webinars) Just-in-Time Marketing Jump Link (anchor link) Journey Mapping Jargon (in Marketing Communication) Joint Venture Marketing Jingle JPEG (joint photographic experts group)

Keyword Keyword Density Keyword Gap Analysis Keyword Mapping Key Performance Indicator (KPI) Keyword Research Keyword Stemming Knowledge Graph Knowledge Panel Keyphrase Density Kano Model Keyword Stuffing KYC (know your customer)

Landing Page Lead Generation Lead Nurturing Lifetime Value (LTV) Link Building Lookalike Audience Long-Tail Keyword Link Profile Lookalike Targeting Landing Page Optimization Local SEO Localization Low-code development

Marketing Automation Meta Description Micro-Influencers Mobile Optimization Multi-Channel Marketing Market Penetration Multivariate Testing Marketing Qualified Lead (MQL) Mobile-First Indexing Moment Marketing Marketing Analytics Market Analysis Market Demand Market Forecast Market Niche Market Share Marketing Mix Marketing Research Market Targeting Mass Marketing Micromarketing Mobile Marketing Mobile App development Mobile App Mobile App Engagement

Native Advertising Net Promoter Score (NPS) Niche Marketing Newsletter Non-Branded Keyword No-Follow Link Negative Keyword Native Content Net-New Audience Noindex Tag Narrative Branding Needs Assesment New Media Network Marketing Networking Newsjacking Non-Disclosure Agreement (NDA) No-code development

Organic Traffic Omnichannel Marketing On-Page Optimization Optimization Open Rate (Email) Obsolescence Outbound Link Over-the-Top Media (OTT) Open Graph Outbound Marketing Open Market Operating Costs Optimize Organizational Market Original Design Manufacturer (ODM) Original Equipment Manufacturer (OEM) Outsourcing Outsourcing Marketing Overhead

Paid Search Page Authority (PA) Page Speed Pay-Per-Click (PPC) Personalization Product Lifecycle Product Market Fit Pricing Strategy Product Positioning Public Relations (PR) Product Launch Promotional Marketing Price Point Product Development Page Rank Prospects Partnership Marketing Pinterest Marketing Publicity

Quality Score QR Code Quick Response (QR) Qualified Lead

Return on Investment (ROI) Referral Program Remarketing Responsive Design Rich Snippets Referral Traffic Retention Rate Reputation Management Retargeting Revenue Cycle Responsive Marketing

SEO (Search Engine Optimization) Social Media Marketing (SMM) Sales Funnel Search Engine Marketing (SEM) Segmentation Spam Search Engine Result Pages (SERP) Social Proof Subscription Model SEO Audit Social Listening Sentiment Analysis Social Media Monitoring Storytelling SEO Copywriting

Target Audience Thought Leadership Third-Party Data Topical Relevance Tracking Pixel Traffic Tag Management Text Ad Top of Funnel (TOFU) Tracking Tags Target Market Target Marketing Telemarketing Test Marketing Testimonials Total Addressable Market (TAM) Traction Trademark Transactional Marketing

Unique Visitor URL Structure User Experience (UX) User Intent Upselling Unique Selling Proposition (USP) User-Generated Content (UGC) UTM Parameters Unsubscribe Rate Umbrella Branding URL User Demographics User Interface User Engagement

Viral Marketing Viewability Visitor Segmentation Voice Search Optimization Video Marketing View-Through Rate (VTR) Visitor Video Ads Vlog Viral Content Vertical Market Virus Vlog Virtual Reality (VR)

Webinars Website Accessibility Website Traffic Web Analytics White Paper White Hat SEO Word-of-Mouth Marketing (WOMM) Weekly Recurrence in Ads Web Push Wallet Technology Web Marketing White Label Marketing Services White Label Partnership White Paper Wireframe Workflow Automation Widget

XML XML Sitemap X-Robots-Tag X-Frame-Options Cross-Channel XHTML XaaS X-Marketing

Yelp Reviews YouTube Optimization Yield Optimization Year-over-Year Growth (YoY) YouTube Marketing Year-Round Marketing Yield Yield Management Yield Per Click (YPC) Yield Rate Youth Marketing Yankelovish Monitor

Zero Click Search Zero-Based Budgeting Zeitgeist Analysis Zone Mapping Zoom Fatigue Zebra Branding ZMOT (Zero Moment of Truth) Zero-Rated Zero Trust Z-Test Zip Code Marketing Zigzag Marketing Strategy Z-List