Hidden Features of Social Media & Future Possibilities

Key Takeaways

• Are you utilizing social media marketing services to boost your brand?
• Do you know what are the features of social media that can benefit your SMM efforts?
• Read the blog below to know and utilize some hidden features of social media.

The world of social media is full of many hidden treasures, which we are here to unravel!

Hidden features of social media can really boost your social media marketing efforts.

With them, you can cement your competitive edge, optimize social commerce, and boost lead generation.

In this blog, we will help you find your way in the distractive maze of social media and aim at the target audience in the best possible way.

If you are a business owner, a social media marketer, an influencer or a social media enthusiast, this blog will surely up your social media game!

A few facts about social media marketing services

• Social media has roughly 5.17 billion users in 2024!
• The average number of social media platforms used by a single user is more than 6.
• Social media’s advertising spend is expected to reach USD 219.8 billion in 2024!
• 87% of the marketers reported better sales via video marketing on social media.
• In 2024, ads on social media comprise of 28.8% of the total digital ad spend.

Hidden Features of Social Media: Unveiling Their Power

Features of social media marketing are like weapons in your arsenal that help you reign supreme on the social media platforms.

What if you knew some hidden features as well?

With knowledge about hidden features of social media, you will be able to,

• Create more engaging content.
• Streamline your social media marketing better.
• Establish a clear competitive edge.
• Uniquely target your audience.
• Improve Lead generation.
• And do much more.

So let us not keep you waiting any further and lift the curtains on these hidden features of social media!

Secret Tools to Enhance Lead Generation

Hidden features of social media can really change your lead generation game!

Here are some of those features of social media that are not well known:

• Facebook’s Pixel Tracking and Custom Audience Creation
• Twitter or X’s List Building tool
• LinkedIn’s Advanced Search filters
• Instagram’s Advanced Analytics

With these features, your social media marketing can really upscale rapidly!

Social Commerce for New Sales Channels

Social commerce is the new way of selling your brand’s offerings, i.e., products and services, on social media.

Social commerce can further be boosted by using hidden features of social media!

Here are some of the hidden features of social media to boost your social commerce:

• Pinterest’s Buyable Pins help users buy things directly on Pinterest.
• Instagram’s Shoppable Posts help users buy products while being on Instagram.
• Facebook’s Shop section helps users display their offerings for other users to buy!

We know you wish to implement them right now, but wait and read the whole blog!

Deeper Insights to Take Strategic Decisions

Social media is an untapped gold mine of user data and choices!

With hidden features of social media, you can get better insights with precise data collection and analysis.

Some of the hidden features of social media for better data collection and deeper data driven insights are

• X, or Twitter’s Audience Insights
• Instagram’s Post Insights
• Facebook’s Audience Insights Tool

Insights provides you valuable analytics about your account. 

You can see your follower demographics, top posts, reach, and impressions. This information can help you understand your audience better and tailor your content accordingly for better engagement. 

Your data driven decisions are about to become better!

Time saving Hacks for apt Social Media Management

We know how difficult it is to maintain and optimize multiple social media handles for your brand!

Here are some of the hidden features of social media to help you save time on social media:

• Instagram’s Saved Replies help you to communicate with all interested users in real time.
• Facebook’s Creator Studio helps you manage your Facebook & Instagram accounts and create content accordingly!

You are about to enter the era of efficient social media marketing!

Finding the Right Partners for Influencer Marketing

Influencer marketing is the best way to boost your reach and garner niche leads on social media!

Hidden features of social media can help you make the right choice and find the best possible influencers for your brand.

Here are some of those tools:

• LinkedIn’s Influencer Search Filter helps you target and find influencers.
• Instagram’s Branded Content Ads help in promoting your influencer content.
• Facebook’s Brand Collabs Manager helps make collaborations feasible and easier between influencers & brands.

Accurate influencer marketing can even open the closed doors on social media!

With these features of social media, your social media marketing campaigns are about to experience a rocket boost.

Social Media Platforms: Hidden Traits

It is important to know which social media platform has what hidden traits.

This will help in choosing the appropriate social media platforms depending upon your marketing and business goals!

Facebook’s Marketing Arsenal

Facebook has many hidden features that make it a treasure trove for social media marketing.

One such hidden or lesser-known feature of Facebook is Facebook Pixel. It helps in apt tracking of user behaviour on your website.

Facebook’s Custom Audience feature helps your ads target better to specified user groups.

The Save feature on Facebook allows users to bookmark your posts and helps in increasing the lifetime of your content.

Did you know that you can schedule posts on Facebook?

You can easily plan your content and save time by not having to manually post every day. 

To use this feature, simply create a post as usual, click on the arrow button next to the “Publish” button, & click on “Schedule”. You can choose the date & time you want your post to be published.

Another hidden gem on Facebook is the “Pages to Watch” feature. 

This allows you to track the performance of other pages similar to yours. It gives you insights on their engagement, growth, and top posts, which can help you refine your own marketing strategy.

Fig 1. An image depicts using Facebook as your binoculars to find and target your audience. [Source: Glen Carrie]

Instagram for Content Creation Edge

Instagram caters to a range of content creation tools that are not well known.

Its Archive feature allows your content to be hidden from public view and save it for later usage.

The Close Friends feature helps in making a unique group for either targeting your brand advocates or precise promotions.

Instagram’s Advanced Analytics provide top notch insights about the performance of your content.

With Instagram’s Insights, you get to know the demographical informations about your viewers.

Instagram’s Restrict option helps in curtailing access of your content to select user who spread negativity or promote cyber bullying.

Twitter’s Networking Nuggets

Twitter helps in becoming a networking champion!

Its Advanced Search feature helps you easily track the brand mentions.

While Twitter’s Lists help you curate your content for unique user groups, thus helping you stay updated about marketing trends!

Tweet Analytics garners the detailed performance reports regarding your tweets.

Fig 2. A screenshot of Twitter or X. [Source: Luke Chesser] 

LinkedIn: The B2B Goldmine

LinkedIn is the goldmine to build B2B connections!

Its Alumni tool can easily find the users from your alma mater.

LinkedIn’s ‘Who Viewed Your Profile’ feature helps you pinpoint the user interest in your LinkedIn profile.

While its Saved Searches feature helps with apt tracking of potential leads.

Skills & Endorsements section is a valuable section on LinkedIn. You can add new skills and get endorsed by your connections which boosts your reach.

Now that you know the hidden features of social media and the USP of each social media platform, let us understand how to use this knowledge to the best of your benefit.

Hidden Features of Social Media: Integrations into Your Marketing Strategy

Knowing how to use new and less explored features of social media platforms will further save time & energy while getting you desired results faster!

Here are the steps to implement these newly discovered features of social media:

• First figure out which social media handle needs the extra boost!
• Then analyze where you are lacking in that social media by comparing your content with top performing competitors.
• Also list out the latest trends being followed by users on that social media platform.
• Now with apt data, use the aforementioned hidden features one by one and track the performance while putting better user centric content.
• Work on all possible angles to boost the chosen social media handle’s performance.

It would be best to use social listening tools like HootSuite, SproutSocial, and more to get the best results along with your new found features of social media.

Possible Features of Social Media in the Near Future

The social media realm is always evolving, and thus we also share a few features that should or could be on social media in the near future!

Instagram Links

Instagram currently doesn’t allow every user to post links in stories or in posts.

This is something that should be worked upon, as it can help promote outside Instagram content better.

Plus, with these outside links, Instagram’s position as one of the top social media platforms will be further boosted.

Lead Hiding

If you are a business or an individual using social media to promote your offerings, then you are bound to get leads in your comments.

These leads are the result of your content marketing and overall social media marketing efforts.

Thus, if social media platforms automatically detect possible leads on your posts and hide them from the public eye to prevent your competition from stealing them, wouldn’t that be just awesome?

Gamification of Social Media

We all know how users love playing games!

If social media allows gamification elements, then social media handles will get adept with gamified posts, queries, polls, and much more.

This will make brand awareness easy and user generated content (UGC) production fun!

We encourage you to share further features of social media that must be introduced to boost the social media experience and results of social media marketing services.

Conclusion: Social Media Innovation and the Future

Using basic social media marketing services in the 21st century is like using keyword optimization for SEO.

In short, expecting top results while using outdated marketing methods is a fool’s game!

With this blog, we have tried to encourage you to explore and experiment on social media because marketing is all about innovation.

The future of SMM or social media marketing looks promising with the knowledge of hidden features of social media.

Do make sure that you try them once and build your own custom social strategy!

Wildnet Technologies is a leader in catering top notch social media marketing services to our clients. We do this by always adapting to he latest market & user trends!

If you would like to know more,

• Case Study| Social Media Marketing services by Wildnet
• The Benefits on marketing on Various Social Media Platforms
• Wildnet’s Digital Yum (our thought leadership’s weekly POV with the hottest marketing and digital insights)

Connect with us now at info@wildnettechnologies.com and give a rocket boost to your socials!

FAQs

FAQ 1. What are the features of the social media?

Ans: There are endless features of social media, be it putting up posts, stories, and videos to promote your brand or using it to do social commerce via influencer marketing and social commerce.

FAQ 2. What is the most popular feature on social media?

Ans: Currently, one of the most popular features on social media is short videos.

The shorter the better,  as the users are losing their attention span.

FAQ 3. What are the 5 functions of social media?

Ans: The 5 main functions of social media are,

• Identity reflection
• Connections
• Permanent sharing
• New followers
• Promotion

FAQ 4. What are the top 5 social media?

Ans: As per the search engine journal, the top 5 social media platforms are,

• Facebook
• YouTube
• Instagram
• TikTok
• Snapchat

FAQ 5. What are the benefits of social media?

Ans: Here are the few benefits of social media,

• Building direct connections with your target audience.
• Brand Building
• Marketing Opportunities
• Increased Web Traffic
• Social Commerce