Industry/Niche: Furniture
Challenge: Create an Advertising plan on Amazon that is cost-effective to Drive Traffic and Increase Sales.
Solution: Sponsored Products and Product Listing Optimizations
Overview:
To compete against the more familiar brands, a growing furniture company needed to upgrade its presence on Amazon.
They wanted an ally in optimizing their meagre advertising budget to attract more customers during peak sales seasons.
Challenges:
- Competing with established brands that enjoy wider market visibility.
- A tight ad budget that has to be spent across multiple channels.
- To enhance visibility and conversion, product listings must be optimized.
Strategy:
Wildnet Technologies developed a comprehensive advertising strategy tailored to the company’s needs, focussing on:
- Sponsored Product Ads:
- Placing sponsored ads at the top of Amazon’s SERPs or search engine results pages so as to increase visibility and CTRs (click-through rates).
- Targeting specific keywords and demographics to ensure the right audience visits the site.
- Product Listing Optimization:
- Improving product descriptions with detailed, keyword-rich content
- Utilizing high-quality images for enhancing the visual appeal of listings
- Constantly improving listings based on customer feedback and performance data
- Email Drip Campaigns:
- Developing an email drip campaign aimed at soliciting positive reviews and feedback.
- Maintaining compliance with communication policies set by Amazon while keeping visitors posted for maximum engagement.
Results:
- Increase in revenue by 273%, out of which 80% came from sponsored products only.
- Dramatic increase in seller ranking, resulting in higher organic search results.
- Twice as much return per dollar as any other advertising platform.
Additional Points:
- Refined targeting positioning through conducting competitor analysis for advertisement development.
- Identified the most effective designs using A/B testing for advertisement creation. This helped in optimizing the ads’ creative as per the attention span of viewers and the requirements of campaigns.
- Used customer reviews to enhance product credibility and trust.
Conclusion
By adapting its Amazon advertising approach and optimizing product listings, Wildnet Technologies helped the furniture company increase its revenue significantly as well as improve its visibility.
This all encompassing strategy stresses the importance of targeted, data driven advertising for achieving remarkable business outcomes.
