Industry/Niche: Clothes
Challenge: Generate an email list, maximize product launch awareness, and collect feedback on new clothes.
Solution: Product Giveaways and Customer Surveys with Signup Forms
Overview:
A unique fashion brand required a strong plan that would constantly provide customer feedback and lead to the creation of a significant number of email addresses for informing product decisions optimizing product awareness.
Challenges:
- There is a continuous need for customer feedback to inform product development.
- Building a comprehensive email list to enhance direct marketing efforts.
- Effectively promoting new product launches to the target audience.
Strategy:
However, Wildnet Technologies implemented several onsite marketing strategies that addressed these issues, like:
- Survey Popups:
- Engaging survey popups to collect valuable feedback from visitors.
- Incentivizing survey participation with exclusive offers and discounts.
- Product Giveaways:
- Host product giveaways to attract new signups and increase engagement.
- Promoting giveaways through various channels to maximize reach.
- Signup Forms:
- Seamlessly integrate signup forms on the website to capture email addresses.
- Offering special prices and early access to new products for email subscribers.
Results:
- Survey pop-ups achieved the highest 25% click-through rate (CTR).
- 11.5% of online notification clicks accounted for 42% of revenue generated by only such customers as those ones who clicked on the onsite notifications.
- Popup campaigns generate 4,000 emails monthly.
Additional Points:
- Used customer feedback to develop product offerings and launch new lines.
- Developed targeted email marketing campaigns for distinct consumer segments.
- Analyzed data from surveys to enhance the overall customer experience.
Conclusion
Therefore, Wildnet Technologies’ innovative approach helped in gathering insights from customers at their location of visitation and the development of a strong database that led to improved income out-turns.
This case study demonstrates how creative, focused marketing programs can drive business success for companies.
